It is said that in the 21st century, branding will be the only unique differentiator between companies. How can you make your brand stand out amidst so much market noise? At the Marketing & Branding Congress, you can learn how to build transparency and embed a clear understanding of your brand in consumers’ minds.

"Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product" - Dr. Rashid Alleem, Founder & Executive Chairman, Alleem Investment




Challenges & Opportunities in Marketing & Branding

08:00 - 13:00 Hours

Radisson Blu Resort Sharjah, UAE



Workshop on Marketing & Branding

08:00 - 13:00 Hours

Radisson Blu Resort Sharjah, UAE



10th Annual Marketing & Branding Congress Week

08:00 - 17:00 Hours

Radisson Blu Resort Sharjah, UAE



Workshop on Marketing & Branding

08:00 - 13:00 Hours

Radisson Blu Resort Sharjah, UAE



Marketing & Branding Excellence Awards Night

Alleem Achievers Awards

17:00 - 22:00 Hours

Sharjah Chamber of Commerce and Industry, UAE

Dr. Rashid Alleem - Founder & Executive Chairman


Recognized as one of the 100 most Influential CEOs in the Middle East, passionate writer, Environmentalist, sought-after thought leader, #1 CRITRAL Thinking proponent, and an internationally respected transformational leader.

Founder of Alleem Knowledge Centre, Dr. Alleem is a dynamic leader who has worked with prestigious Government, semi-government and nonprofit organizations. He is an entrepreneur par excellence with a flair in effective strategic decision making by means of innovative thinking.

  • The Knowledge Ambassador of UAE in 2015
  • Green Ambassador of UAE in 2014
  • Goodwill Ambassador for Peace, Care and Relief in GCC Countries, Middle East and North Africa’ in 2014
  • 13 th Middle East CEO Excellence Awards, 2016
  • Award of Excellence’ by Daimler-Mercedes Benz in 2014
  • Global Economic Development Leadership Award in 2014
Prestigious Awards
  • Award for excellence in energy saving and reduction of CO2 emission
  •  Friend of Singapore Sustainability Award , 2017
  • Golden Friends of India Award, 2017 by IBPC
  • 13 th Middle East CEO Excellence Awards, 2016
  • Best Employer Brand in UAE in 2016
  • Award of Excellence’ by Daimler-Mercedes Benz in 2014
  • Global Economic Development Leadership Award in 2014
  • Certificate of Knight Award by ISO IN 2013
  • Arab Organization Award FOR CSR INITIATIVES IN 2013+
  • Middle East Business Leaders Awards IN 2012
  • Jewels of Muslim World Award IN 2012
  • League of Arab States IN 2007
  • Excellence in Leadership award from ASSOCHAM in India IN 2008

Moustafa Hamwi - Passionpreneur & Chief Energy Officer

PRESENTATION TOPIC: Personal Branding Secrets for Executive

Moustafa is an award winning author, speaker & coach; and is recognized as the world’s leading expert on Passionate Leadership. He has achieved in one year what took others 20 years to achieve in this industry to an extent he got nicknamed globally as The Passionpreneur due to his amazing success in empowering leaders to work & live passionately

He has interviewed over 180 global leaders, experts, authors, coaches, award winning artists, noble prize laureates and olympians on his talkshow Passion Sundays, which was featured on the blog of Thinkers50 which is the world's most prestigious ranking of the top 50 management thinkers alive.

Moustafa has been selected by world’s #1 Executive Coach Dr. Marshall Goldsmith as one of top 100 coaches globally from a pool of over 12,000 applicants to work closely with Dr. Marshall on his legacy program.

Souad Mohamed Al Hosani - President

PRESENTATION TOPIC: Investment Opportunities in the UAE

Souad M. Al Hosani is the president of Nexus Group of Companies. She is the CEO of the Emirati Group and board of director at Safetic International safety and Security & Safetic technologies. She is the Ambassador of Blonde & Bear in the UAE. She received her Bachelor degree in Human Resource Management from the higher colleges of Technology in Abu Dhabi. Her previous work experiences includes Ministry of foreign affairs, Mubadala Development Company , the British Embassy in Abu Dhabi, Finance Department &Abu Dhabi Islamic Bank, all of which have enabled her to improve her knowledge and understanding of business activities in different sectors and environments throughout the UAE. Souad is the recipient of a United Nations Industrial Development Organization certificate for successful completion of a capacity building program for women entrepreneurs. Additionally, she has successfully completed the Intilaaqah public speaking program on behalf of Shell-Abu Dhabi. In 2013, Souad was awarded as the youngest achievers award by the American Chamber of Commerce in Abu Dhabi. In 2015, Souad was awarded the best female business service provider in the UAE. In 2016, Souad was awarded as one of the best female business women in the UAE by H.E Reem Al Hashimi.

Dr. Antoine Eid - CEO & Leadership and Performance Consultant

PRESENTATION TOPIC: Neuroscience in Marketing and Branding

Dr. Antoine Eid is the CEO of the Leapership Consultants Group. A Leadership and Performance Consultant having worked with organizations across the globe and the Middle East in over 23 countries and 17 different business sectors. His approach to Leadership is based on Neuro Science, Genetics and Psychology given his extensive academic and professional knowledge in the area. He is a Research Director on the Doctoral program at Nottingham Business School for Leadership research, the head of the yearly Leadership Development at Cambridge University in the UK and a visiting professor at the University of Leicester MBA, Northampton MBA, and Helsinki Business School. He is also an expert in Psychometric Assessment and Experiential Learning with International Certifications in those areas of expertise. Dr. Eid’s work as a Performance consultant lead him to make part of British Olympic teams which won gold and silver medals in Rio 2016. Dr. Eid is a writer in the CIPD People Management Magazine and has won many awards and client recognitions internationally.

Mike Patterson - Business Partner

PRESENTATION TOPIC: Marketing & Branding Yourself in the 21st Century

Mike spent his first 14 years in the military. By the age of 23 he had circumnavigated the world twice, he has lived, worked and visited over 50 different countries. He has spent the majority of the past 38 years in M.E.N.A. Region and for the past 21 years has been a resident of Dubai. He is a successful entrepreneur having been involved a number of flourishing global companies & projects.

Mike has been Speaking, Training & Coaching for over 17 years, he has worked with Abu Dhabi, Al Ain and Dubai Police, Oil & Gas Companies, (GASCO / ADCO / ADNOC), major banks, (HSBC / ADCB / NBD / CBI / FGB / Citi Bank / Emirates NBD / Sharjah Islamic Bank and others), Investment Authorities, Insurance Companies and Leading Companies such as Al Habtoor and AWRostamani.

He trained employees on all levels of: Leadership / Time Management / Communication / Creative Thinking / Problem Solving / Team Building / Sales / Ethics / Marketing & Negotiation. He shared the stage with Anthony Robbins at the “Unleash the Power Within Seminar” in London’s Excel Center in front of over 8,000 people. This is where he first got to walk on fire, an activity which he has done many time since.

Aya Yassein - Head of Corporate Communications

PRESENTATION TOPIC: Communications in the World of Citizen Journalism

Aya Yassein heads corporate communications at ENOC. Her role encompasses strategy development and oversight of execution for external, internal and crisis communications. With a strong background in strategic planning, ideation and content generation, Aya worked with a number of Abu Dhabi government entities such as Mubadala Investment Company, Statistics Center – Abu Dhabi, Department of Transport and the Regulation and Supervision Bureau to establish corporate communications functions and provide communications consultancy on nation-wide projects and policies. Aya started her career in Public Relations and Communications in 2006. Her experiences includes working with multinational corporations including BP, Petrofac, Google, McAfee, Kasperskly Lab and GSK.

Carol Talbot - Professional Speaker - Fire-starter - NLP Expert - Master Trainer - Author

PRESENTATION TOPIC: Redefine the Triggers for YOU and your BRAND

Carol Talbot is an inspiration in the inspiration business. Sought-after by organisations seeking a learning consultant and keynote speaker ‘with a difference,’ she brings the edginess of systems such as Neuro-Linguistic Programming and the energy of Fire-Walking to resonate with business and life. One-on-one or to an audience of 1000s, when Carol speaks, people listen. Her new book, ‘YOU the Divine Genius’ launched globally at the end of January 2017 and is an Amazon International Best-seller!

Fahd Khater - CEO

PRESENTATION TOPIC: Digital Marketing Nightmare

Fahd Khater, the CEO and strategic driving force of Sky High Advertising in Dubai, has been working in the Marketing Industry for the past 17 years. During his tenure in the industry, which has spanned over more than a decade, he has not only mastered and strategically reformed the art of modern marketing for brands, but he has also become a source of inspiration and guidance for his team members as their leader, teacher and motivator. He has spear-headed the conceptualization, implementation and execution of various successful marketing campaigns for many blue-chip Brands. He believes the best way to secure a positive and fruitful marketing campaign is to build trust and a lifelong relationship with brands and so doing, work together in establishing successful marketing opportunities and public / client perception. Under Fahd’s lead, Sky High Advertising has been awarded many campaigns spanning various countries, who’s marketing strategies were handled efficiently and resulted in the improvement of their brand recognition globally. Fahd strongly believes in continuous self-improvement and constantly reinvents his marketing strategies in order to stay ahead of the trends. This dynamic, ‘can-do’ attitude has served SkyHigh, Fahd Khater and their many satisfied and loyal brands well.

Ahmed Aly Shaban - Senior Consultant

PRESENTATION TOPIC: Data Driven Customer Experience and the Roadmap for Happiness

Ahmed is a Senior Consultant in Prime Minister's Office of UAE.

Ahmed currently is PhD candidate in IBS-UTM (International Business School - Universiti Teknologi Malaysia) and holds MBA degree from the University of Atlanta in USA and Bachelor’s Degree in Communications Engineering from Cairo University of Egypt.

His PhD thesis is Data Driven Customer Experience and the Road Map to deliver Happiness,

Ahmed has over 15 years of professional experience in Gov. Service development, Service delivery, Customer Experience Strategy, Research & Consultancy, Service Excellence and Organizational development in both government and private sector corporations, where he led different related initiatives in different UAE gov. entities.

Dr. Vishwanath Kokkonda - Author, ITpreneur, SAFe Enterprise Trasformation Consultant & Productivity Coach

PRESENTATION TOPIC: Inclusive Branding - Nuts & Bolts
  • Author of the book titled ‘Mastery @ Driving Desire’s journey’ - Available at Amazon
  • Represented India at World Governance Expedition 2017 held at London as one among 30 delegates from across the World
  • Honored with prestigious ‘Melvin jones fellowship’ by Lions club international for exemplary social service to the community
  • Has 2 co-authored international paper presentations in business management discipline
  • Has 10 business management discipline publications in Indian business journals
  • Trained 10000+ working professionals and students in last decade in the areas of Agile, design thinking, analytics, digital marketing, sales and marketing, employability and entrepreneurship
  • He is on management advisory boards of several budding firms and on academic advisory panels of few top-class business schools in India.

Rachel Meulemen - Head of Regional Marketing

PRESENTATION TOPIC: Branding Across Borders

Born and raised in New York City and currently pursuing her dreams in Dubai, Rachel is a wife, mother and a business-oriented person with energy, a solid record of accomplishments and extensive involvement in her field of skill. She believes in using her impeccable skill to efficiently serve, teach and satisfy her clients’ needs when it comes to the return on their investment.

Rachel has over 20 years of experience with a proven track of exceeding individual set key performance indicator in Marketing, Branding, Public Relations, and Business Development. For the past nine years, she has been working in the UAE continually increasing her clients’ visibility and in turn, profitability. She kicked off her marketing career in 2003 working for RnJ Printing Corporation in Los Angeles, California. She then moved to the United Arab Emirates where she founded and built the reputable social network site ‘Social Circles’ in 2014 that hosted over 15,000 residents with options to meet new friends.

For the past 3 years, she has been working with Quest Software where she is the Head of Regional Marketing, Emerging markets for the Middle East, Turkey, Africa and Central Eastern Europe.

Mirhan Mandour - Managing Director


Mirhan is a passionate entrepreneur and an experienced professional in the banking field. Besides spearheading the setup of one of the largest retail banks in Egypt, Mirhan has been a senior consultant for local and multinational banks in the Middle East, helping them improve their methodology in Wealth Management and Retail Banking sales. As Managing Director of SalesARM, Mirhan continues to help organizations in a variety of industries to grow their business, leveraging mobile technology to digitize sales and relationship management. Mirhan holds an MBA from the American University in Cairo where she has also earned her BA in Economics.

Dr. Mohammad Tariq - Executive Chairman


Dr.Mohammad Tariq is the Executive Chairman of Paradigm Pioneers Group having interest in Construction, Environmental Services, Financial Services, Education and Trading. In his careers spanning more than two decades, Dr.tariq has been actively engaged in various Technical forums and business councils and is a speaker at various Academic and Business platforms.

An Electronic Engineer by trade, he has a Doctorate in Green Supply Chain Management and is an advocate of Sustainable Development Goals. Amongst Paradigm Pioneers Group Companies, M/s. Developer Building Contracting LLC is a Category 1 Specialized Turnkey Civil Contractor working on a number of prestigious projects in Infrastructure Building, Oil & Gas Terminals and Industrial Constructions. M/s. Environmental Solutions and Consultancy is involved in a numerous environment based Consulting, Assessments & Training Activities. ESC has been at the forefront of providing Sustainable Solutions to its clients and is registered as Third Party Inspection agency. M/s. Axis Auditing & Accounting is Audit, Accounting & Risk Management Services Firm delivering a range of professional services. The Group has its own Indian Curriculum School, Salmiya Indian Model School in Kuwait & British International School in Ajman, UAE and have been putting its efforts to further grow itself in Educational Sector in GCC region.

Syeda Kanizul Fatma - Chief Knowledge Officer (CKO)


Currently, Syeda Kanizul Fatma is the Chief Knowledge Officer at SEWA. Responsible for managing the organizational intellectual capital and the Knowledge Management practices in SEWA. Creative and skilled at writing fresh and relevant write-ups, she proficiently contributes to the overall brand image of SEWA with a particular focus on the resilience and sustainability of the corporate culture of SEWA.

Prior to this, she played a key role in The British School of Language as a corporate trainer of English Communication and Personality Development for over 4 years. Being a certified trainer of BULATS and IELTS, she has successfully helped students get their dream job or universities. She acquired her Master of Arts (M.A) degree from Jamia Millia Islamia, New Delhi, India, where she studied English Literature with ELT (English Language Teaching) specialization and she continues to pursue her quest of knowledge till date.

Dr. Mohan Lal Agarwal - Professor and Director

PRESENTATION TOPIC: Marketing and Branding – The Salt Takeaways from the Young Emirati Entrepreneurs’

PROF./DR.MOHAN LAL AGARWAL is a US Fulbright Fellow to Massachusetts Boston, USA, European Foundation for Management Development (EFMD) Fellow to Brussels and Paris and British Council Fellow twice to Glasgow and Leicester UK. He is also a Fellow of the Chartered Institute of Marketing, (FCIM) London and a member of the American Marketing Association USA.

Prior to this, Dr. Mohan served as the Professor and Director at IHC Dubai- a venture of the Gems Education. He is an award winning Professor, Dean and Chair of departments of business, management and service marketing, E-com, logistics and supply chain management at leading business schools of Dubai. He has also been a faculty to the University of Queensland Australia, Bond University Australia; California Polytechnic State University USA, Bentley College Boston and University of Delaware USA. His global teaching assignment also include University of Manitoba, Canada, American University in Mexico, Essex Business School Paris and University of Southern Denmark, Escotel Chair Professor of Marketing at IIM Lucknow India, Professor at XLRI Jamshedpur India and Founder Director of Jaypee Business School, India.

Prof. Mohan is widely published in logistics, e-commerce, services marketing and customer relationship management in national, regional and international journals, and a popular keynote speaker and contributor at the international conferences and forums.

Prof. Mohan is an active corporate trainer with such clients as Bosch India, China & Japan, Emirates NBD Bank, Dubai Ambulance and Healthcare, Landmark UAE; Hatton National Bank Sri Lanka, Tata group, Birla group, Reliance groups India ranging over eighty client organizations in India, USA, China, Canada, Singapore, India and UAE. The World Education Forum recognized him as the Best Professor of Marketing in Asia.

Alia Siddiqui - Managing Director

Managing Director for ASTRA BTL Advertising and Exhibitions LLC and working in the UAE since last thirteen years. A career which started with an interest towards marketing developed into a passion for creativity.. for creativity which can convert into actual tangible elements, be it for advertising, marketing, events or even interiors.

Fueled with this creativity ASTRA runs a full in house production set up for Exhibition Stands, Display Stands & Kiosks, Signage and Interiors. At the same time we provide a wide range of marketing services for clients that are spread over industries as varied as FMCG, Petrochemicals, Construction, Retail, Government etc.

  • Meet with potential investors who are actively seeking suitable locations for their business
  • Promote directly to this hard-to-reach audience in one place
  • Network with up to 300 potential investors
  • Build prospects databases and generate new leads
  • Create awareness among target investors and promote the best aspects of investing in your company
  • Learn more about potential investor’s needs face to face
  • Make key contacts; create new relationships and red-hot new leads
  • Marketing Trends in the Current Climate
  • Project Management
  • Brand Engagement
  • ROI Measurement
  • Social Media Marketing
  • PR and Social Media
  • Search Engine Marketing Overview
  • Cost -Effective Marketing
  • Developing Brand Value
  • Leveraging Internet TV to Maximize Customer Reach

Brand Ambassador

Brand Ambassador

Publicity Builder

Brilliant Networker

Marketing Professional of the Year

Brand Leadership of the Year

Sustainable Marketing Excellence of the Year

Marketer of the Year

Marketing Personality of the Year

Most Creative Marketing Campaign of the Year

Best Channel Marketing of the Year

Media Partner of the Year

Brand Builder of the Year

Promising Business Coach of the Year

Innovative Thinking in Marketing of the Year

Brand Excellence for Financial Services of the Year


Register Now

I'm Interested in
Select Congress

Organized By

Supported By

Knowledge Partner

Produced By